Lead Branding & Communication

8 - 10 Years
Chennai

Job Description

*BRAND & COMMUNICATION STRATEGY & BUDGET-
To conceptualise and design internal and external communication annual strategies for Plan India to support programme visibility, advocacy, campaign & fundraising initiatives.
To ensure that Plan Indias communication strategy gets buy in from all stakeholders and is implemented uniformly across all areas of operation.
To undertake organisational and environmental analysis, and prepare the budgets, plans and priorities for the vertical.To manage the communications budget and ensure that controls are in place to monitor and report on expenditure and on returns on investments.

BRAND MANAGEMENT
To possess thorough knowledge of Plans Brand Guidelines and Global Identity (GI) and remain abreast with any changes/ updates to these
To serve as the brand custodian for Plan India to ensure standardization of designs, formats, audio-visuals, templates themes, communication and publicity material, etc. and lead the improvement of the same
Contribute to strengthened brand positioning and visibility across engagement platforms.Understand and ensure complete compliance with Plans brand guidelines across all levels
Capacitate staff members and implementing partners across India headquarters
To ensure the development of and adherence to processes to monitor compliance of branding norms across operations and ensure that deviations are highlighted and managed
To effectively support the Programme Strategy and Policy team in their advocacy efforts through relevant communication and branding initiatives
To understand and be an advocate, internally and externally, for the values of Plan India.Support state branding initiatives as part of the brand rollout and strengthening initiative.Develop and streamline specific brand packages for stakeholders across for a
Ensure all programme communication materials are in line with Plan Indias brand voice and tone and that they meet the brand guidelines.
Oversee and/or conduct routine brand audits and brand surveys.


COMMUNICATION MANAGEMENT
To guide the creation of and review the content for Publications, Annual Reports, Newsletters, Brochures/ Leaflets/ Collaterals and Images/ Photographic Documentation, and ensure their compliance with the communication guidelines.To ensure clear and timely flow of communication both internally and externally including all Plan International National Offices enquires

COORDINATION & NETWORKING
To ensure timely reporting of information for the functional and financial MIS
To ensure effective coordination with Programme Implementation and Programme Strategy & Policy and other functions as required for exchange of information and work needs.
To coordinate with the Thematic Experts and State Programme Teams for obtaining communication content and photograph needs as required
To ensure the capacity building of Plan India staff in communication and campaigning work and of the fundraising team in the areas of communication with the donors
To participate in various seminars, workshops, lobbying platforms and other related events to represent Plan India
To increase the visibility of Plan India and provide necessary support to position it as a leading organisation working for child rights

TEAM MANAGEMENT
To develop, mentor and support team members in producing quality communication material.
To resolve team members issues and grievances, and take timely actions and to conduct performance appraisal of the team members.

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Ravindranath GE Medical Associates Private Limited (Global Hospitals)

Global Hospitals Group is one of the fast growing chains of multi super specialty tertiary & quaternary care Hospitals in India offering healthcare services of international standards. Conferred with many prestigious Health Care excellence awards and recognized as the most promising Healthcare chain in India, Global Hospitals Group, with over 2000 beds, has world class hospitals strategically located in the metro cities of Chennai, Bangalore, Hyderabad & Mumbai.
View Contact Details+

Recruiter Name:Balaji R

Contact Company:Ravindranath GE Medical Associates Private Limited (Global Hospitals)

Telephone:9176659600

Address :439, Cheran Nagar, Perumbakkam,, Chennai, Tamilnadu - 600100,India

Salary

Not Disclosed by Recruiter

Role Category

Marketing

Role

Product/Brand Manager

Employment Type

Full Time, Permanent